At the recently held Conference in Boston from June 9th to 12th 2008, on Enterprise 2.0 most of the speakers agreed to the view that E2.0, as it is popularly known as, is inevitable. Marketing and software pundits believe that this will be the next big thing that will have a major impact on how the business is run today after Internet infiltrated into the business processes. So this time around we won’t be discussing the regular stuff- Internet and Business- instead we will give you an insight into the somewhat new world of Enterprise 2.0 and how it is getting transformed into a major business phenomenon.

Browser based softwares, SaaS, and Web 2.0 have been making fast advancements in the enterprise arena, however the absence of useful pioneer reports is hampering the development process and preventing many organizations from moving on to this next level. The trends have been really amazing with more and more number of user generated content and communication collaboration mushrooming up via blogs and social media websites. Keeping all the above developments in mind a question that often comes to our mind is can the integration of the three- SaaS, Web 2.0 and business- be more meaningful in the enterprise as well.

What is Enterprise 2.0?

The term Enterprise 2.0 was coined by Andrew McAfee, Associate Professor, Harvard Business School. According to him,”Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.” Source: Professor Andrew McAfee’s Blog
Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.

Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.

Read more…