Introduction

This whole 2.0 thing has been notoriously gaining popularity for the past some time – Web 2.0, Enterprise 2.0, Business 2.0 and now, Intranet 2.0. Many say it has become like a fashion to add 2.0 to anything that’s some what different from its ancestors. But this is not the case. There’s remarkable difference between 1.0 and 2.0 and we have been talking about them. In the same series, this time we will try to figure out the anatomy and structure of Intranet 2.0.

Intranet as you all are aware of is private version of Internet. With the development of Web 2.0, Intranet has also undergone some changes. Let’s just give you a hint what we will be talking about in Intranet 2.0 through the following example.

Serena Software, a vendor of enterprise change management software having employee strength of 800 Facebookpeople and working from 18 different countries across the world, has replaced its traditional intranet with Facebook as a front end linked to a low-cost content management system behind the firewall. According to the Company President and CEO, Jeremy Burton, the company organizes Facebook Fridays and encourages employees to find fun and personal connections in the work place.

Read more…

Immediate results, instant gratification, instant riches. Today thousands of online marketing products promise the same things and try and make money. And every minute, someone out there purchases a new product right before the price goes up. The new product, which inevitably is going to change the way we do Internet marketing. If you don’t purchase instantly you are going to get left in the dust while early adopters make all of the money.

Internet marketing is like a treasure hunt because the treasure may or may not actually be at the end, depending on whether you believe in it all.

The process needs to be revealed. The process needs to be flexible enough for personal modifications. And the process needs to guide a person through to profits.

The Marketing power of Internet sites

With the rise of individual voices and the eroding effectiveness of mass marketing techniques, it’s no wonder that so many marketing and communications disciplines are enamored with cracking the code on influence, specifically influence among people.

For example to market a book, an old-school form of media, we turn to a couple of the newest: video file sharing and online social networking, create a video spot for YouTube and our own Web site on MySpace.com. YouTube and MySpace, gives us an access to 30 million people, so you can well imagine how many potential customers we can line up with Internet. The reason why this technique is translating into sales is that videos are a lot visible to a large number of people.

Read more…

It isn’t a very difficult task to promote your blogs if you follow these simple steps:

Blog

1. Create a Blog - you can do this by creating a free blog using Blogger.com or buy your own domain name and set up a simple blogging tool called WordPress

2. Content - create lots of content and if possible create separate unique pages. If you do not have a lot of content of your own you can use RSS feeds from other websites and show it on your blog. You can get a listing of free RSS feeds by going to www.2rss.com

3. Submit your Blog - use blog directories to submit your blog. best link on the internet for blog submission is www.masternewmedia.org/rss/top55/

4. Update Content - constantly update content on your blog. Keep the interest going - attract more people and keep them coming back for more

5. Search Engines - Finally submit to all major search engines

That is it, do this and see the traffic flow!

You must have come across this word think positive a lot of times. Well, I’m going to say it again as keeping a positive stand is very important for blogging.

There is a huge number of people reading our blogs who have no idea of who we are, they don’t know the kind of person we are, our likes and dislikes. They might not know if we are having a bad or a good day. The blogs that we phrase out is introduction to them, it is that face that we put forward to the world wide web.

One has to keep a balance with expression. If there is use of excessively negative language and constant complains on your blog, your readers will get the impression that you are a negative or unpleasant person.

This doesn’t mean you have to just be thrilled with everything either - it is possible to state that you don’t like something without being vitriolic. For instance, say you want to review a book that covers topics in your niche, but you didn’t actually like the book for whatever reason. State your opinion, explain why you didn’t find the book helpful, tell your readers what you thought the author could have done better, and if you can, recommend some alternative books on the subject. Criticism is good if it is done constructively.

Try reading other blogs in your niche or related news wires - chances are someone wrote about something interesting. Do a links post to point out the good things.

Last but not least, you can look at YouTube (there’s always something entertaining on YouTube) or check out popular tags on the social bookmarking sites, hint: see if any of your keywords are tags on those sites - it can be an interesting way to see what other people in your niche are writing as well as checking out what readers valued enough to bookmark. If you’re ever at a loss for positive blogging words, find something positive to say about someone else.