No, Social Media is not a fad and it is here to say. I am sure most of you have realized how businesses and startups are leveraging various social media tools to promote, engage customers, build relationships, to generate leads, for customer service, PR issues and so on.
So we do understand the importance of social media, and incorporating it into a web design. It is important to get the viewers attention to social media links and for that you need a good strategy and phenomenal design. To design good call-to-action social media icons you need to think about style, size, positioning and approach etc. You need the attention of your viewers without distracting them from the actual website content. Your social media icons should be easily locatable and recognizable.
Feel free to get in touch with us for inspiring Web 2.0 design social media icons
Here are a few social media icons for inspiration;


Going by the numbers, it’s easy to say 2009 was the year social networking went mainstream. After all, if Facebook were a country, it would be the world’s third most populated, behind China and India. And because of this trend, businesses began to adopt social media in 2009 and are likely to get more involved in the New Year.
To keep in pace, most of the startups also jump on this lovely, brightly-colored social media bandwagon. So are startups doing the right thing by blindly following the ‘social media movement’? A lot of experienced consultants would say it all comes down to the approach you take, which is very true.
As a startup, being overly invested in social media can be detrimental to your growth. Also, you have a few resources to spend namely tech resources and number of hours in a day. Startups should look at social media in a different light – instead of jumping in and asking “how can it help us” ask “do we need this right now”. Larger companies have bigger resources, so as a startup you can’t compare or copy what they do.
Social media is here to stay – and at certain times, when used in certain ways, it can be very effective. But startups should learn how to prioritize and have a look at the ‘Terms of Use’ of Social media. The following article gives more insight on the subject:
Start-ups also have a ton of options. They really are entering with a clean slate most of the time and, often, a huge number of resources. They have investors, boards, friends, family, old colleagues, old networks, etc., all pushing for them and offering a helping hand. So when it comes to deciding where they want to invest their energy and call in those favors, it can get tricky.

Social Networking Website Design
If you would have observed children closely, you might have noticed that they like tiny spaces, little inlets, and small entrances. These cave like or box like structures entice children much more than open spaces and designing these structures in play areas, game shop lobbies is a proven tactic that is likeable by children. Every pattern explores design ideas that fulfil requirements of those who will be using them and it doesn’t really needs a genius to apply these architectural principals to information architecture. This becomes all the more important if the website that you intent to design is for fulfilling social needs like social news dissemination or social networking of target audiences.
It is not just about children, all of us may behave in different ways when brought together. The consistency of behavior which is exhibited in an informational space which has singularity completely changes when there are individuals collaborating, communicating and engaging in a positive or a negative manner. Indeed, wisdom of crowds and madness of crowds, both are proven concepts and what better place to see it getting displayed in real time one like sites dig.com and delicious.com.
Read more…
Twitter has changed the meaning of social networking and seems to be the most popular way to connect with people today. From celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran, everyone has become a die hard fan of this micro-blogging platform. More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers as well.

The scope of this micro-blogging platform seems to be quite advantageous for marketers, advertisers and companies to further their causes such as market their products, services, search for new ventures and find business partners. But the question is how to find the targeted segment? You may often come across messages like, “Get 10,000 followers for just $19.95” or you may blindly follow someone and in return he/she will follow you i.e. reciprocity. But believe me, 1000 followers that are related to your segment are far better than 10,000 followers that come from everywhere. Read more…

Google Wave Logo
Everyday we surf the web to explore new things which are happening on the web and once in a while we do come across things that really make us interested. First it was Microsoft’s Big Bang with “Bing” and now it is Google’s turn to create wave with their new product “Google Wave”.
Google unveiled “Waves” at Google I/O, which is Google’s web developer focused conference. It was presented in front of 4000 strong developer community and the success of the event can be gauged that by the end of the conversation all of them were completely mesmerized and gave it a long and hard applause. All the developers present were provided with the credentials of demo account for which they will be submitting their feedbacks. I wish we could have been there and have a sneak into the live demo! We have already applied to Google for a Developer Preview and hope they will oblige. The product would be officially launched by around the end of this year. Read more…

News Corp, lately, has tried a lot of things with MySpace in wake of its competetion with Facebook. They haven’t had much success and recent reports suggest that the Core MySpace team might be on its way out. We think its a great and a gutsy decision. Though we are no one to comment on the likes of Chris and Tom, we believe they are hugely overrated.
MySpace as a product is an average product and it got popular because it was amongst the first. Right from the beginning everyone knew that MySpace was not very well thought of and it just needed a “Facebook” to overtake it in no time because you could clearly see a great vision behind the product and an even better execution.
Myspace will not miss anything by the departure of these executives and on the contrary will save around $50 million a year or even more which is considerable, if not huge.
What mySpace needs is fresh set of ideas, people with innovation on how to monetize and even more importantly bring the loyalty to millions of its users. Sadly Chris and Tom seem to have run out of ideas themselves. We will certainly eat our words if I see Chris or Tom starting a new company and making it super successful again.
Good Luck MySpace. Good Luck Chris, Good Luck Tom.
Introduction
This whole 2.0 thing has been notoriously gaining popularity for the past some time – Web 2.0, Enterprise 2.0, Business 2.0 and now, Intranet 2.0. Many say it has become like a fashion to add 2.0 to anything that’s some what different from its ancestors. But this is not the case. There’s remarkable difference between 1.0 and 2.0 and we have been talking about them. In the same series, this time we will try to figure out the anatomy and structure of Intranet 2.0.
Intranet as you all are aware of is private version of Internet. With the development of Web 2.0, Intranet has also undergone some changes. Let’s just give you a hint what we will be talking about in Intranet 2.0 through the following example.

Serena Software, a vendor of enterprise change management software having employee
strength of 800 Facebookpeople and working from 18 different countries across the world, has replaced its traditional intranet with Facebook as a front end linked to a low-cost content management system behind the firewall. According to the Company President and CEO, Jeremy Burton, the company organizes Facebook Fridays and encourages employees to find fun and personal connections in the work place.
Read more…
Do you really believe that social networking sites are relevant enough to cater to the ever growing needs of the job market? Are they capable enough to provide quality manpower to organizations? Is it a good and reliable solution?

I would like to tell you my story in few lines.It really feels strange that I got my job through a social networking website. None is ready to buy my story, but it is as true as the sun rising in the east. Everyone is amazed that I landed up with such a good job when others really have to slog it out scanning sites, looking for opportunities and mailing resumes. Things just don’t end here and have to keep waiting for the response. Luckily I joined the famous Indian student networking portal – www.collegespeaks.com, where I would regularly post comments in the ”Quotes” section and that helped me grab my first job offer even before I finished my college. Read more…
When I first started this blog, it took me almost 3 months to figure out what exactly a trackback was. And now, oddly enough, I have been asked three or four times in the past couple weeks to explain the concept and each time I forget to include something. So, I figured I would just explain the basics of what they are and how to use them by walking through the best example I have recently came across, Mitch Joel’s podcast “Six Pixels of Separation” and one of the topics was about what is better Comments or Trackbacks. The discussion started because the blog of marketing god - Seth Godin only allows trackbacks. Read more…
I have been talking about how everybody is talking about Wikis, and how are Businesses using Wikis for Collaboration and Enhancing their Organizational Knowledge? After reading some very interesting findings done in a survey by McKinsey done with almost 2900 executives worldwide on their adoption, satisfaction and thoughts about this Web 2.0 technology: 1/3 of them are using Wikis to communicate with customers, achieve tighter integration with partners and facilitate collaboration and manage knowledge inside of the company. Read more…