Its time to take out your head from the sand and identify the very real business opportunities around this Web 2.0 stuff. For many its may just seem another bubble of sorts, but startups like MySpace and Digg are wildly popular and have a few lessons to teach the corporate establishment. Read more…
Since their introduction, social network sites (SNSs) such as MySpace, Facebook, Linkedin, and Bebo have attracted millions of users, many of whom have included these sites into their daily practices. As of this writing, there are a number of Social networks with various technological affordances, supporting a wide range of interests and practices, I have written for. But the more I wrote the more I realized there is much to mention. Today each and every one of us is more or less a part of different social networking sites. Did we ever imagine that this social networking model will be part of social communities to such as extent that it would consequence the way most of the companies and individuals function today? Read more…
Just as I thought after doing my last blog on Microsoft deal with Facebook, I was so sure that Google won’t let it go so easy. Soon after the Facebook and the Microsoft deal, Google hits back by providing an open source platform community to Internet social networking leader MySpace and Bebo, a move that may undermine the rapid growth of their common rival, Facebook. Google announced the coup two days after revealing its plans to create a distribution network for open source web applications, known as widgets or web apps. Widgets make it easier to share music, pictures, video and other personal interests on social networking sites
We all knew Google will surely brew some kind of response to the Facebook and Microsoft deal just took place few weeks back. So here’s the thing.
Google lined up Bebo for the UK, MySpace for the UK and Friendster for Asia. That’s the social network API audience sewn up. Developers all over the world can now build widgets from the annoying (vampire battles and food fights) to the very functional (video players and photo galleries) that will work across all these sites with only minor tweakage.
Why did Myspace join Google’s OpenSocial?
With so much competition and so many new platforms opening everyday, limited resources is the major problem faced by most of the app developers these days. There are ample amount of opportunities but not enough people to pursue them all.
But i think MySpace is in itself big enough to require any platform, so why did they join?
It all comes down to competition for app developer’s time and resources. In the last few months since Facebook opened its own platform, a lot of competitors including MySpace have seen its lead fading. Facebook started winning more users day after day, and share more user time, because app developers were adding new features to the Facebook experience much faster than Myspace could do on its own.
Immediate results, instant gratification, instant riches. Today thousands of online marketing products promise the same things and try and make money. And every minute, someone out there purchases a new product right before the price goes up. The new product, which inevitably is going to change the way we do Internet marketing. If you don’t purchase instantly you are going to get left in the dust while early adopters make all of the money.
Internet marketing is like a treasure hunt because the treasure may or may not actually be at the end, depending on whether you believe in it all.
The process needs to be revealed. The process needs to be flexible enough for personal modifications. And the process needs to guide a person through to profits.
The Marketing power of Internet sites
With the rise of individual voices and the eroding effectiveness of mass marketing techniques, it’s no wonder that so many marketing and communications disciplines are enamored with cracking the code on influence, specifically influence among people.
For example to market a book, an old-school form of media, we turn to a couple of the newest: video file sharing and online social networking, create a video spot for YouTube and our own Web site on MySpace.com. YouTube and MySpace, gives us an access to 30 million people, so you can well imagine how many potential customers we can line up with Internet. The reason why this technique is translating into sales is that videos are a lot visible to a large number of people.
To many people today Web 2.0 may just seem the latest in the never-ending succession of Internet trend, but just like the Internet I can see Web 2.0 staying for long. It mat be or may not be a bubble of sorts, but after reading on so many social networks and search engines I can say that sites like MySpace and Digg place a perfect lesson to teach corporate establishments.
As per me Web 2.0 is a package of both threats and opportunities, the time to take your head out of the sand is now and realize if we can make use of it or let it fade away.
I would like to discuss Web 2.0 in detail, to start with let me define it for you
What is Web 2.0?
Let’s start by examining what exactly we mean by Web 2.0. In its most basic sense, Web 2.0 refers to any tool or application that’s delivered over the Internet and allows people to interact—by contributing, editing and sharing content. Read more…
Blogs are changing the world? Yes, you bet they are! They raising money, awareness, hope for causes all around the world. And the best part of blogging is that anyone can do it from anywhere.
What is Blogging?
Blogging is a certain way of collecting links to webpages and sharing your thoughts and ideas with other Internet users.
Blogs (or Weblogs) are basically online journals or diaries, which are great for sharing information and ideas.
Why people blog?
As we all know that surfing is no fun if you can’t tell people what you’ve found.
Not many of us send emails to our friends with URLs of a particularly interesting webpage, annotated with your own opinion on it.
Wouldn’t it be good to get your own web page where you could publish these comments, plus the links you find, turn it into a daily journal of thoughts and ideas and make the whole thing available to the world?
Well now you can, and if you do, you’ll be joining the phenomenon that has become ‘blogging’.
Ready or not, Web 2.0, a new generation of web-based services, is changing the way people work and the way records and documents are created, used, and shared. One of the most interesting tools of Web 2.0 are the Mashups.
What are Mashups?
Mashup is web application that combines data from different sources to create one entirely new and innovative service. They are a trademark of the second generation of Web applications informally known as Web 2.0.
This new kind of Web based data integration is soaring all over the Internet these days. The main reason for the popularity of Mashups is the emphasis they lay on interactive user participation and the manner they aggregate the data in. A Mashup website is characterized by the way in which they draw content from outside of its organizational boundaries. Read more…
I recently came across an article on Internet News.com stating that Corporate Blogging is soaring everyday. The article was flooded by comments made by larger corporates, smaller companies and business professionals as well.
As corporate blogging has gained ground in the USA, the overwhelming majority of businesses around the world is also heading the same way.
Companies around the world are no more hesitant to start blogging because the benefits, costs and implications are very clear to them now. Today as the number of internet users are increasing so is the visibility of a corporate blog. Under the right circumstances and with the right approach, it has been contributing greatly to achieve a multitude of business objectives.
Today Blogs are certainly a better way for companies to inform customers about their products.
My suggestion to the companies in this not-so-distant future is they should allow the public discussion to flourish Weblogs ? A failure of nerve on the part of firms determined to stick with more timid, one-way communication may allow other, braver companies to achieve more “mindshare” by engaging the public.
Discussion is going to break out. Might as well have it break out where you can see it.
It isn’t a very difficult task to promote your blogs if you follow these simple steps:
Blog
1. Create a Blog - you can do this by creating a free blog using Blogger.com or buy your own domain name and set up a simple blogging tool called WordPress
2. Content - create lots of content and if possible create separate unique pages. If you do not have a lot of content of your own you can use RSS feeds from other websites and show it on your blog. You can get a listing of free RSS feeds by going to www.2rss.com
3. Submit your Blog - use blog directories to submit your blog. best link on the internet for blog submission is www.masternewmedia.org/rss/top55/
4. Update Content - constantly update content on your blog. Keep the interest going - attract more people and keep them coming back for more
5. Search Engines - Finally submit to all major search engines
That is it, do this and see the traffic flow!
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