If you would have observed children closely, you might have noticed that they like tiny spaces, little inlets, and small entrances. These cave like or box like structures entice children much more than open spaces and designing these structures in play areas, game shop lobbies is a proven tactic that is likeable by children. Every pattern explores design ideas that fulfil requirements of those who will be using them and it doesn’t really needs a genius to apply these architectural principals to information architecture. This becomes all the more important if the website that you intent to design is for fulfilling social needs like social news dissemination or social networking of target audiences.

It is not just about children, all of us may behave in different ways when brought together. The consistency of behavior which is exhibited in an informational space which has singularity completely changes when there are individuals collaborating, communicating and engaging in a positive or a negative manner. Indeed, wisdom of crowds and madness of crowds, both are proven concepts and what better place to see it getting displayed in real time one like sites dig.com and delicious.com.

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Growing in this era of stiff competition, where everyone is vying for attention is indeed a tough task. And this is true, irrespective of the field in which you operate. The journey from no one to some one to a known entity involves a lot of methodical preparation, planning and execution. People and companies falter at different levels and due to different reasons. There is no universal factor that makes one successful; the lines are blurring and mind-share is getting limited.

Let us share some strategies and techniques that we religiously followed, with you, which have made our company a well known website design, web development and SEO company. When we started our business almost a decade back, search engine optimization (SEO) was still in its infancy and terms like search engine marketing and social media optimization were not yet conceived. In a layman’s language, the above mentioned terms are just an extension of search engine optimization yet represent an influential medium. I hope that in sharing of our story of discovering and utilizing the power of SEO, SEM and SMO, you can shorten your own learning curve.

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Google CEO Eric Schmidt said, “Brands are the solution, not the problem”.

Have you ever thought of SEO and branding as inter-related terms? This is important because Google has changed its algorithm for ranking the websites and has now come up with a novel concept, wherein the ranking will be directly proportional to the brand name. Better the brand name, higher will be the ranking.

However, some marketers are of the opinion that they are related, as in online arena, branding of a website could be compared against its visibility over internet. If a website has a good branding label that simply means that the website has been posted on thousands of other websites and people are talking about that website over social media platforms and their blogs. So, at the end what website gets are more back links and more visitors! Read more…

Introduction

This whole 2.0 thing has been notoriously gaining popularity for the past some time – Web 2.0, Enterprise 2.0, Business 2.0 and now, Intranet 2.0. Many say it has become like a fashion to add 2.0 to anything that’s some what different from its ancestors. But this is not the case. There’s remarkable difference between 1.0 and 2.0 and we have been talking about them. In the same series, this time we will try to figure out the anatomy and structure of Intranet 2.0.

Intranet as you all are aware of is private version of Internet. With the development of Web 2.0, Intranet has also undergone some changes. Let’s just give you a hint what we will be talking about in Intranet 2.0 through the following example.

Serena Software, a vendor of enterprise change management software having employee strength of 800 Facebookpeople and working from 18 different countries across the world, has replaced its traditional intranet with Facebook as a front end linked to a low-cost content management system behind the firewall. According to the Company President and CEO, Jeremy Burton, the company organizes Facebook Fridays and encourages employees to find fun and personal connections in the work place.

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Remember the Vodafone Dog or the old Hutch? Or the bold Subway hoarding on a United States Expressway, having SEX written prominently over it and below,” Now that we have got your attention, come and eat at Subway.” Advertisements are basically to build brands and reinforce the product in the minds of the consumer through different media like radio/TV/Print/New Media etc.The whole chain of events leads to the consumption of the brand product in the market or simply the sales of the company move up.In our previous blog we already discussed how you can build brands online - Building Brands Online.
17 years after Sir Timothy Berners Lee developed the internet, it is on the brink of second revolution that is going to have far reaching consequences in every business domain, be it hospitality,services,transportation, or for that matter anything you can think about.Yes! It’s internet advertising.Organizations are using this new platform to effectively build brands and for sales promotion purposes at all levels.Earlier if it was TV that was in the lead role to promote a product, of late the balance has been shifting towards internet.In this section we will delve into the intricacies of Internet Advertising and how it can generate more sales for you.
Lets begin with the basics first. Internet advertising is simply branding your project using the strength of the World Wide Web.It is somewhat different from TV or Print advertising

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A very familiar term ‘Viral’ most of us encounter as ‘viral fever’ but not many know this term has a more dominant meaning when used with ‘Marketing’. Every organization crawling on the web today wants their brand to me recognized, their marketing message to be passed along willingly and convince people for their product. But how is all this possible? The Answer is VIRAL MARKETING, VIRAL ADVERTISING VIRAL PROMOTION. Read more…

I have been talking about how everybody is talking about Wikis, and how are Businesses using Wikis for Collaboration and Enhancing their Organizational Knowledge? After reading some very interesting findings done in a survey by McKinsey done with almost 2900 executives worldwide on their adoption, satisfaction and thoughts about this Web 2.0 technology: 1/3 of them are using Wikis to communicate with customers, achieve tighter integration with partners and facilitate collaboration and manage knowledge inside of the company. Read more…

Most of us have played the game 20Questions at some time or the other. I am still fascinated at how just by asking a set of 20 questions you can read other person’s mind (or get close to it). The trick obviously lies in asking the right set of questions. Read more…

With the world hopping on the Web 2.0 bandwagon, your not alone thinking of how to make a difference in the Web 2.0 Marketing approach and exercise this ubiquitous inflatable term in the best possible method. If you don’t care enough about Web 2.0, you might skip this article, and if you do you likely to spend some time learning about it. So read on, because we’re going to talk about the dos and don’ts of Web 2.0 Marketing. With every company on the web targeting on Google ranking, we can see this art of marketing heading nowhere. But the way content is changing on Web, I’m sure the manner people interact is highly affected. Given this time I shall share my personal list of Web 2.0 Marketing “Do’s and Don’t’s. Read more…

I’m certain a lot of people would concur to the heaps of recommendation floating when you start a Web 2.0 blog to endorse your business. With a number of blog solutions out there, any one can simply get lost! So I think its very important to pick the right solution that implies to each business. Each and every blog service has their own set of benefits and drawbacks, each carry some basic characteristics that make blogging easy and fun, although some platforms may require more technical knowledge than others. There are on the whole three common blog platforms on can choose from: Read more…