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Posted On Dec 22, 2007 in

Web 2.0, New Media, Web 3.0, New Technologies

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Web 3.0As we all see that everyone in the industry has made Web 2.0 their favorite buzzword for technology today. But now when we are on the cutting edge of Internet competition and as technology moves forward we soon be hitting with a whole new bubble of Web 3.0. This new Web 3.0 might turn the Internet into a huge database and our place in it will be to organize this source of information into parts that are suitable to us.
It entirely would depend on how we will make use of this new web to make search for information much easier, it can be our guide to the future of Internet technology. I’m not the only one to speculate about Web 3.0, but the companies and some famous bloggers also give a sneak peak at what the Internet’s future has to offer.
A lot of you who are reading this are bloggers, you might be interested to know about this shift from Web 2.0 to Web 3.0 change in the technology. In this post I want to discuss about what do you want to see in the coming Web Technology that we might have missed in the existing.

As Steve Spalding describes:
Web 3.0 as a set of highly specialized information silos, moderated by a cult of personality, validated by the community, and put into context with the inclusion of meta-data through widgets”.

Searching Information Web 3.0 Search Engines
Today Web uses keywords to collect data into usable amount. Search Engines index the Internet en masse and present it to the end user in order of significance. They settle on relevance by using complicated algorithms. But Web 2.0 changed the basic way we searched. With introduction of tags users could describe anything as anything and search for items in a manner people look at it.
Web 3.0 will take this one step further. If you are searching for information on Mobile phones, for example, you would use the search engine as you normally would, but your results would be more specialized sub engines. I would find Nokia Search or Motorola Search. From there, I would be able to dig deeper and find items that have been tagged as relating to Nokia and sort them into their major categories (pictures, videos, blog posts, news articles, commerce etc…) Each of these could be captured as an RSS feed so that I can be alerted when something new is added to by search profile.

The engines will order these items in a new way combining the old and the new web. The strong tags that are used currently by these engines would be carried further but some importance would be given to that are flagged by communities as interests and votes.

Searching Validation
There will be a whole new approach to information, example if im looking for news on a particular item instead of information, my search will definitely be slightly different. Along with the specialized search engines, People Search would be available. One could type what they looking for like “Conservative viewpoint on Indian Nuclear Deal” for example and it would pull up results ordered by relevance (algorithms), tagging, and validation through user voting.

Searching Entertainment
Stumble Upon may be the closest comparison to how we will be entertained in Web 3.0. You fill out a profile, define your tags and then flip the channel. It will be a lot like services like Swicki as well, where you can interact with the content that you are seeing and generate communities around it.
Example: Swicki, StumbleUpon, Joost

Search for People (Social Networks)
Can you imagine a technology where you look for a friend and the search shows all the networks he/she is a part of and produce a feed around them. Wow! I can see the word social networks completely changed into “People Search”. If I put a proper name into the search engine of Web 3.0 it would provide the running profile of my presence on the web; it would show everything in the webosphere that has been tagged as belonging to me, ordered by community validation and relevance.
Example: Explode, Spock, The Gorb, Orangeply.

E-Commerce Web 3.0 E Commerce
The entire advertising setting will change, as companies do their best to target the niche audiences produced by the inclusion of People Search and very specific subengines. Contextual advertisement will take second seat to product placements on sites, search results and subengines relating to the messages that companies are trying to get out.
Example: MySpace

These were all the basic changes that might take place in the shift of Web. I would like to continue talking about it in my next blog on Web 3.0 Designs. There is a lot more exercise in understanding how people will naturally take this transformation and we will discuss it further in my coming blogs.

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