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Bhopu / Tags /
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Posted On
Sep 15, 2007
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 To many people today Web 2.0 may just seem the latest in the never-ending succession of Internet trend, but just like the Internet I can see Web 2.0 staying for long. It mat be or may not be a bubble of sorts, but after reading on so many social networks and search engines I can say that sites like MySpace and Digg place a perfect lesson to teach corporate establishments.
As per me Web 2.0 is a package of both threats and opportunities, the time to take your head out of the sand is now and realize if we can make use of it or let it fade away.
I would like to discuss Web 2.0 in detail, to start with let me define it for you
What is Web 2.0?
Let’s start by examining what exactly we mean by Web 2.0. In its most basic sense, Web 2.0 refers to any tool or application that's delivered over the Internet and allows people to interact—by contributing, editing and sharing content.
Most of the people conceive Web 2.0 as rise of bloggers, the growth of social networking, but as per me Web 2.0 goes beyond even that. It means freedom to connect and share with your friends. If your company uses any kind of software as a service that’s Web 2.0. If you designing a service oriented architecture that also Web 2.0. It has evolved as a complete medium now.
The above figure shows the sum of ideas that radiate out from the Web 2.0 core.
Web 2.0- Evolution of Business Online
The biggest change brought by Web 2.0 was the way companies communicated and gathered information. Web 2.0 streamlined communications.
RSS is a radical step forward. Podcasting, though in its infancy, is coming on strong having caught the attention of advertisers as a new means to reach the cutting edge public. In fact, just as anyone can set up and maintain a blog, today the technology exists to set up your own broadcast network complete with specialized shows for niche markets like pregnant parents or home schoolers.
I would like to place some examples here
One of the most popular site Digg.com is a perfect example as it combines many of the Web 2.0 components. Unlike any traditional news publication, end user writes the news that appears on the site. News they write and like is further linked to their profile. Their profile is linked to their friend’s profile allowing a whole social group checking out recommendations. There’s some programming and blogging included with it .
Another fine example is MySpace, one of the best social networking site. Users share music, pictures, videos, thoughts and meet new people with similar interests through their online links. If your friend likes a super hero, than you might start to look for it as well.
Web 2.0 is simply about evolution of online businesses. Google is changing from a search engine to an advertising company. Email is Email is being sidelined into a business niche by instant messaging. Outlook and Office are becoming increasingly redundant as PIM applications are being Ajax’d.
Getting everything online has never seemed so important.
Web 2.0 benefits
As the Web 2.0 grows, the more web evolves further benefiting end users.
Digg has taken a cut to traditional publishing, with users proving pretty good at finding stories that satisfy their own demographic - and its popularity is a testament to that.
Flickr has provided free photo hosting for millions. Thanks to some great coding, sharing photos with other people has never been easier. Web 2.0 sites provide some of the best functionality and fun on the web. Isn't that pretty neat?
Lets take a look at some success stories associated with Web 2.0
Intel assembled a Web 2.0 Suite Of Their Own
Intel few months back announced their endorsement of the Web 2.0 era with SuiteTwo (fundamental shift toward open, flexible, and participatory computing models), a combination of several Web 2.0 applications designed to operate on PC-based hardware. It was designed for small to medium-sized business customers and costs between $175 and $200 per user per year.
Web 2.0 helped them provide an advantage of logging to a single page, and access all of the functions of RSS feed, a wiki company and Newsfator, as if they were one holistic service. Remarkable!
Their three core capabilities are RSS, wikis, and blogging, Business 2.0 has been a core function for Intel as they tried giving a huge advantage of these platforms to the next generation of solutions.
Netscape embraced Web 2.0 for their new Site
Netscape, owned by AOL, was given a makeover some time back. Though Netscape had 11.4 million users it still trailed in the browser and portal market behind Microsoft , Mozilla, Yahoo and Google. The new site was built with an idea of taking advantage of social bookmarking and social media where people submit the content and it moves up to the top. But they realized that something was missing there as well.
Finally, they came up with a site that was a hybrid of a news portal and a tagging.
It had 30 different categories to choose news and ranked stories from. The site was managed by a team of editors, or "meta-journalists," who kept strict watch on posted content and either fact-check stories or augmented them with their own interviews and/or commentary. The editors also moved up stories that are more timely or newsworthy.
Web 2.0 content rules
There has been a huge transformation of the old media companies into new media companies. After several years of science, technology and medical publishing, there was a digital platform that included a healthy dose of Web 2.0 technologies. There has been a marked transition from process to content.
So its time for us to ask ourselves “What modifications have we seen between your old environment and the new one”?
Today some companies seem a little apprehensive to Web 2.0 as they think they not ready for it.
This is for all those companies who want to put the idea forward, but needs conviction.
Web 2.0 is not that new anymore. It's infusing every business, so it's becoming less about the technology per se and more about its application.
Today we lead through content, not process. It's not good enough to be just a competent business manager; you have to add to your skill set a fairly sophisticated and deep understanding of how to manage technology-based business, even if your business is not based on technology. Because if you don't know how something like a Web 2.0 technology will add value to your business, you'll miss it. Every company has to raise its overall technical insight.
So. if you want to be a technology leader today, you have to get energy from Web 2.0, you have to dig it.
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