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Posted On
Aug 04, 2007
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I recently came across an article on Internet News.com stating that Corporate Blogging is soaring everyday. The article was flooded by comments made by larger corporates, smaller companies and business professionals as well.
As corporate blogging has gained ground in the USA, the overwhelming majority of businesses around the world is also heading the same way.
Companies around the world are no more hesitant to start blogging because the benefits, costs and implications are very clear to them now. Today as the number of internet users are increasing so is the visibility of a corporate blog. Under the right circumstances and with the right approach, it has been contributing greatly to achieve a multitude of business objectives.
Today Blogs are certainly a better way for companies to inform customers about their products.
My suggestion to the companies in this not-so-distant future is they should allow the public discussion to flourish Weblogs ? A failure of nerve on the part of firms determined to stick with more timid, one-way communication may allow other, braver companies to achieve more "mindshare" by engaging the public.
Discussion is going to break out. Might as well have it break out where you can see it.
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Posted On
Aug 03, 2007
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 So what is eMarketing and how is it any different from internet marketing that we see and hear so much of in today’s online society?
Emarketing includes much more than just internet marketing and more than just website promotion, although it does include both of those. So while internet marketing will tend to include Search Engine Optimisation (SEO), Search Advertising (or Pay Per Click), Link Development, Banner advertising etc., e-marketing takes the reach a step further. Emarketing extends to cover all methods of communicating with your customers electronically, not just through the internet but also through email marketing, business blogging, mobile messaging, podcasting and the like.
A good website is the face of a company and as for website promotion, well that is only part of the goal at the end of the day. A company’s website is at the core of all emarketing activity and provides a focal point for it and the sales opportunities that it must provide. However, this neglects the fact that these elements in themselves can work strongly in branding an organisation and its activities, can strengthen customer and business relationships as well as develop trust which influences far more than simply the desire to visit a company website.
Emarketing is certainly a powerful business builder, particularly integrated emarketing which links with offline marketing efforts. However, it goes much further than that and offers the marketers of today opportunities to take the process several steps further as well.
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