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Bhopu / Tags /
MSN Search
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Posted On
Oct 03, 2007
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 By now you have probably read numerous articles predicting "What will happen in 2008" or "Can MSN take on Google". While it is always worthwhile to look ahead and consider what may happen this year in the search engine industry, what about the things that we can't quite yet predict? Instead of looking at what will happen this year, perhaps we should look at what is happening in the search engine space if Google, Yahoo and MSN are truly able to revolutionize search and enhance the user experience.
Search had been a low priority--even a loss leader--for big Web portals like AOL, Microsoft MSN and Yahoo! Now search engines are bubbling over with new functionality and assuming a central role in Web life. They're attracting surfers in droves, making them a promising source of Web sales for entrepreneurs--even entrepreneurs without Web pages.
Relative newcomer Google deserves total credit. Google found a way to actually return relevant results--at least, in the first few of the 32,000 page hits any search generates. Google added a little populist secret sauce to the usual battery of search technologies, its PageRank takes a page's popularity into account, countering some of the placement games played by less-relevant Web sites.
Basically, Google built a better link trap than the next guy--and now, the world is beating a path to its door. According to on-demand Web analytics firm WebSideStory, Google owns more than 42 percent of Web searches--twice MSN's share and double digits ahead of Yahoo!
Google's big, cash-rich competitors are no longer content to let it have this business, even incubating it on their Web sites. Yahoo! and MSN are bent on a comeback, and many lesser players have their own dreams of out-googling Google. That kind of competition can only mean lower prices and more innovation. As both search engine users and advertisers, entrepreneurs will benefit more than anyone.
The New MSN Searh entering the Bull fight
 MSN launched the “new” Live Search portal covering four main areas of concern:
- Relevance (why you use the search product)
- Speed (patience is a virtue, but not what users really want in search query results)
- Streamlining Concept (better usability)
- High-Interest Content (universal search product anyone?)
What MSN has done to really affect your experience with Live Search:
• Sitelinks-like addition to the first result for major search terms
• Related Searches in the right sidebar, above Sponsored Sites
• Stock Information
• Sport Teams Integration
• Image Integration
• News Integration
• and all of these new features have feedback areas to respond to MSN weather the new additions were helpful.
What does this mean for MSN Live Search?
At first glance it appears that the MSN Live Search development team is working to bring value back to their search engine (users too), by focusing on the extras that keep users coming back.
Developments on Yahoo and Google local search
One of the most exciting new developments on Yahoo! and Google is local search. Surfers can limit their searches to neighborhood businesses, and businesses pay only for clicks from local customers. Making the largely national and international medium relevant to local businesses bas been tried before. But this works like you wish the Yellow Pages would and could truly open the Internet to millions of local businesses.
Also promising, are pay-per-call services like FindWhat.com. Even businesses without Web sites can advertise in local search results and be accessed by toll-free phone calls.
Search looks to be the next big battleground for our hearts and minds. Google's offer of a gigabyte of flee message storage for anyone willing to look at contextual ads is particularly threatening to businesses currently renting those eyeballs to advertisers. E-mall is even more important than search for keeping surfers stuck to a portal.
New browser toolbars from Google and others also change Web traffic patterns, and Google's Deskbar lets you search without even opening Internet Explorer. Talk about tugging on the lion's whiskers.
Future of Search engines
One thing's for sure, It's going to be an exciting ride. Conventional search engines are so frequently used that their spectacular development will be not a surprise. Search Engine Optimization is now a vital part of every website life, so the Search Engine’s results are also vital for a Web site. It will be not the small firms that change the way of search; Google, Yahoo and Microsoft, the search engine powerhouses will take search engine technology to the next level.
We are all living a miracle; a simple and affordable device is allowing us to take a topic and scan millions of Web pages and in seconds bring back product announcements, names of experts, research papers, and more, much more… all those results are very difficult or impossible to find otherwise.
The immediate future is even more spectacular. The technology will find a way to personalize the search engines so that they know, for example, that if the user is an IT professional and he is searching for mouse, he is probably in need for information about PC devices than about animals. This Concept is called QueryTracker.
The next generation of search engines has arrived, the theme engines. Search engines must now fight a losing battle to provide relevant results while combating spamming and duplicate pages. The goal is the same, but the engines need a way to store more pages, combat spam, and still provide pertinent results.
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