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Posted On
Sep 24, 2007
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Immediate results, instant gratification, instant riches. Today thousands of online marketing products promise the same things and try and make money. And every minute, someone out there purchases a new product right before the price goes up. The new product, which inevitably is going to change the way we do Internet marketing. If you don’t purchase instantly you are going to get left in the dust while early adopters make all of the money.
Internet marketing is like a treasure hunt because the treasure may or may not actually be at the end, depending on whether you believe in it all.
The process needs to be revealed. The process needs to be flexible enough for personal modifications. And the process needs to guide a person through to profits.
The Marketing power of Internet sites
With the rise of individual voices and the eroding effectiveness of mass marketing techniques, it’s no wonder that so many marketing and communications disciplines are enamored with cracking the code on influence, specifically influence among people.
For example to market a book, an old-school form of media, we turn to a couple of the newest: video file sharing and online social networking, create a video spot for YouTube and our own Web site on MySpace.com. YouTube and MySpace, gives us an access to 30 million people, so you can well imagine how many potential customers we can line up with Internet. The reason why this technique is translating into sales is that videos are a lot visible to a large number of people.
The Internet Marketing Plaforms
The most famous social networking sites like Amazon, eBay, Google, Facebook are the new online Platform that don’t require upfront money, but many of them are way too opaque about how revenue is split and about how much money can really be made.
In an earlier generation, Microsoft created a platform that enabled lots of smaller vendors to ride in their slipstream. These varied from very small to large partners. Whatever ill-feeling people may have about Microsoft, it created real income for thousands of people.
Today, lots of small-scale publishers/bloggers make money from Google Adsense. Athough many publishers think the revenue split is unfair, Adsense has enabled a lot of bootstrapping in the Web 2.0 world. On the other side of the transaction, Google has enabled many significant start-ups to get to market using search engine marketing. Done right and for the right type of venture, it is as close as you can get to a “revenue tap”. So Google is definitely a platform.
You cannot write about platforms today without mentioning Facebook. The best way to put it is that the jury is still out. The jury in this case being the hundreds of entrepreneurs who plan to make a lot of money from their web apps on Facebook. At the moment there is a fair amount of money sloshing around the Facebook ecosystem, with lots of people paying for eyeballs - but without clarity on who is finally making money from those eyeballs and how.
Some basic rules to be followed for effective Internet Marketing
One of the biggest factors for your website to become successful is not only to generate targeted and massive website traffic. You also need a high website conversion ratio, which many website owners tend to ignore.
One of the most effective Internet marketing tools are blogs.
Bloggers are quickly becoming centers of influence on and offline. More and more people are turning to their favorite trusted blogs for information, recommendations, and to exchange ideas. The most popular blogs are updated daily and provide faithful readers with fresh new information. This constant flow of fresh content attracts new readers and keeps them coming back.
Blogs are “A Must” for webpreneurs. Blogging is a free and effective Internet marketing opportunity that can take your business to the next level.
The Power of Blogging
The Internet is known as the information super highway because Internet users are seeking information. Blogging allows you to be a provider of information. Demonstrate your expertise in your field or niche. Blogging enables you share your knowledge and experience with others.
- Blogging gives you a platform to introduce your products, services, and/or business to people interested in what you have to say and what you are doing.
- Blogging daily increases your search engine rankings, making it easier for people to find you.
- Blogging increases website traffic and backlinks to your website.
- Blogging creates opportunities to establish credibility, gain referrals, communicate, network, establish dialog, and get valuable feedback. A blog is like your own online community and you are the center of influence. Being an influential blogger opens doors of opportunity for joint ventures and additional streams of income. As your blog grows so will the opportunities.
Future of Internet Marketing
The pool of prospective clients continues to grow; this is a trend that will give dedicated marketers the opportunity to build their business. Of course this situation already exists for those who have the knowledge to take advantage of it.
There shines a bright future for Internet marketers who are willing to treat it like the business that it is. If you are willing to put forth the time and you advertise wisely, there is no reason that you can't be a success in the years to come. Don't expect it to happen overnight and be willing to take the necessary steps to make it a reality.
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Posted On
Sep 08, 2007
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 I’m quite fond of the Really Simple Syndication (RSS), but it hasn't always been this way. Over the last year or so, while i slowly built a list of RSS feeds for the BBC Web site, I continually scratched my head and wondered, "What's the point?"RSS technology is a result of the growth of XML and its ease of use. It allows Webmasters to produce XML news feeds for their sites easily. Those who run reader software can subscribe to and read the feeds. I understood how RSS worked. What I didn't get was who would see the feeds, why they would read them, and what they would do with the links.
RSS is not a new concept, but many people I know have been very apprehensive of online tools such as this one. People make so many efforts to browse through the bookmarked sites to check which ones have been updated. But anybody using RSS can quickly see the new content. The combination of alert mechanism and information filter is very useful especially where people like me wasted a lot of time opening some slow- loading, graphic-heavy pages. RSS feeds definitely saves a lot of time and money.
What is RSS?
We can call RSS as a family of Web feed formats that are used to publish frequently updated content such as blogs, podcasts or news headlines.
People all over the world have discovered the value of using news aggregators to subscribe to news feeds and updated content from from blogs, newspapers, journals and other Web sites.
I think RSS are not just useful for keeping up to date professionally, but one can also make use of the same to make your library sites timelier and more interesting for their visitors. Information experts are taking advantage of this information in an RSS format to create some new content.
There are basically four different feeds published from your blog. These are:
• Posts feeds - this is the feed for your most recent blog posts. Comments - the most recent comments from the whole of your blog.
• Per-post comments - the most recent comments made to a particular post.
• Labels - posts or comments linked to a particular label in your blog.
RSS feeds offer a unique channel for distributing content that can help expand your audience to people beyond those who visit your web site.
RSS feeds can also be an important part of a search marketing campaign. Well optimized feeds can also gain prominent placement on search engine result pages, attracting even more traffic. The image below shows how it works
RSS can do much more than just giving your headlines
Today one can instantly publish or receive bits of text because of the wide spread Internet. There is no limit to what RSS can do than just showing latest news and blog updates. It carries marketing skills that can prove very powerful to any user or firm.
In the simplest example, you could spiff up your Web site by adding RSS feeds from news services or blogs that will intrigue site visitors. More strikingly, in the future, RSS may handle marketing tasks where e-mail now falls flat. As with e-mail, visitors can sign up for marketing alerts (for instance, useful product news plus discount coupons). Unlike e-mail, visitors can rest assured that they can't be spammed. If you don't like what you're getting via RSS, just pull the plug.
Today a very small number of people use RSS, but that might change very soon. As RSS support is integrated into other appls such as IM and email, it will soon be a big deal. People will have no choice but to start thinking about it.
The growing importance of RSS
RSS is moving ahead as a communications medium that helps companies trace a new way to reach their potential customers, promote products and services enhance the overall visibility of their firm. RSS controls the power of Internet to enable companies to communicate more effectively with each of its specific audiences,
In addition RSS can provide high tech startups with a direct link to the most influential audience segment, and the one that can help your company grow the fastest. Whether read on their PC, PDA, or cell phone these key influencers rely on RSS everyday to catch up on technology trends and important new developments.
We can say that RSS is quickly entering the mainstream. Today, many of the largest, most established publishers such as the New York Times, the Wall Street Journal, BusinessWeek, and Fortune provide news in RSS format. Others will surely follow. In the corporate world, many companies have already discovered that effective use of RSS can improve a company’s search engine rankings.
Where companies all over the world approach through push medium, RSS is a pull medium. Readers choose to receive specific content via RSS reader. For any company this might help them circulate their press release to editors of customers who express specific interest in their product or technology.
The best examples of push sales are today’s traditional media (television, newspapers. radio) that provides the same information out to many readers. While on the other hand this pull medium may sound very interesting to a lot of companies. It’s strength lies in the very granting of permission of those who choose to receive it. Those who elect to pull in your content are going to be the ones who really want to read it, and there is great power in that.
Companies such as Microsoft and IBM syndicate information via RSS feeds to reach specific external audiences such as the media, Wall Street analysts, customers, partners, distributors, and resellers. Intel offers a suite of feeds that includes Intel Products, Intel Press Room, Intel Investor Relations, Software at Intel, Networking and Communications, Intel Reseller Center, and IT@Intel. It also offers country-specific RSS feeds from Brazil, China, France, Germany, Italy, Japan, Russia, and others.
Lets take a look at some of the world’s best companies that effectively implemented RSS technology to their advantage
Ebay
 eBay has recently added RSS feeds to its search results, allowing users to track their favorite auction items in their news readers. Given that most RSS readers only check for new feeds every half hour, listings in the feeds won't have an end time less than 15 minutes from the time the feed is retrieved.
Yahoo and MSN
Companies like Yahoo and MSN have integrated RSS into their offerings.
MSN has started an early test of a Web-based RSS (Really Simple Syndication) aggregator, while Yahoo has expanded into mobile access to the news feeds gathered on its My Yahoo personalized home page service.
 
Both moves signal a growing interest in the RSS news reader market that has largely been dominated by upstart companies providing both desktop aggregators and online services for reading news feeds.
Growing future of RSS
Pushing advertising through RSS has already begun. Both Yahoo Google began experimenting with the concept earlier this year.
RSS is a great way to prime the pump and deliver information to the many different audiences that can benefit your company. It is perhaps the most effective way yet to leverage the vast reach of the Internet, by putting the right information in the right hands at the right time. Whether, it serves as an external means of promoting your company and its products and services, or as part of your internal efforts to make your employees more knowledgeable and more productive, RSS will be a part of your marketing communications efforts.
In short this simple tool with the funny sounding name, is just what you need to improve your company’s content deliver, increase your online visibility and search engine rankings, and generate more traffic.
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Posted On
Aug 29, 2007
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Skype took Internet Communication ahead
As the world’s largest Internet communication community, Skype has been giving its users the ability to set their conversations free at home, at work and on the move. It is developed its ecosystem of more than 50 hardware partners and more than 150 Skype-certified devices to broaden the appeal of Skype to a wider base of users who want to use Skype away from the PC, no matter where they happen to be.
Why did Ebay purchase Skype?
Ebay buying Skype has been a bold move for a company, that from last so many years was just revolving around its e-commerce knitting services. Although It was not very easy to draw parallels between the Skype acquisition and eBay’s purchase of PayPal, buying Skype is clearly a big departure from eBay’s previous expansions, all related to e-commerce in one way or another.
 Ebay might try to use Skype to expand its moves into new markets, such as new cars, travel, real estate, and personal and business services. Those markets already are accustomed to both paying for leads and talking directly to customers throughout the purchase process. Indeed, this new business model would be ideal for some of eBay’s new forays, such as its recent purchase of the shopping comparison site Shopping.com.
There is no denying that eBay and Skype do share some similarities despite inhabiting entirely different markets. Mainly, they both share the coveted quality of becoming more valuable the more members they have. Indeed, along with PayPal, which had the same characteristics, this would be eBay’s third business that has grown from these so-called network effects.
Is Skype turning into a mere telephone service now?
In my perspective its just about the importance of human voice communication. For a very long time people have failed to understand the significance of Internet in their lives and conversations.
We all know that Skype cannot be used for emergency calling. It cannot be used the same way as a telephone. It basically depends more on the Internet and all the occasional frailties that brings. But for many of us it has become a fundamental means of voice communications. In our minds it became inseparable from phone service. Not in fact, but in our perception which, of course, equals reality. If you are Skype, that is a strong position to hold. –A remarkable position to hold considering what it is built on.
Even more remarkably many who are not users of Skype speak of it as a phone service. Maybe that is because it is easy to talk about that way, but now we have not only a strong user community, but a much larger community that accepts Skype, not for what it is, but what we think it is. The criticism of Skype’s handling of the “service outage” seems in some part a result of Skype/eBay not knowing how to handle the role they had assumed.
There are plenty of lessons to go around here, an expert field day for sure. When it is all said and done, remember that Skype, and other similar services, are not the phone company. Internet communications offers more than any phone connection—and it also offers less. Let’s now enjoy each for what it is.
What does the future hold for Skype?
While most of the collaboration industries knows Skype voice quality, ease of use and unbeatable price (it's free), few have been paying close attention to the deeper revolution that Skype heralds, and the major transformations it is giving way too when it comes to disruptive, free, real-time communication.
Whichever way you want to look at this, it is hard to see how traditional telephone companies are going to counter Skype's incredible disruptive power as it already allows me to talk in real-time with anyone around the world on independently of the type of computers used while offering very cost-effective paid access to any land line and mobile number in the world.
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