Blogging,Socialising,Podcasting,Its Intranet 2.0
Introduction
This whole 2.0 thing has been notoriously gaining popularity for the past some time – Web 2.0, Enterprise 2.0, Business 2.0 and now, Intranet 2.0. Many say it has become like a fashion to add 2.0 to anything that’s some what different from its ancestors. But this is not the case. There’s remarkable difference between 1.0 and 2.0 and we have been talking about them. In the same series, this time we will try to figure out the anatomy and structure of Intranet 2.0.
Intranet as you all are aware of is private version of Internet. With the development of Web 2.0, Intranet has also undergone some changes. Let’s just give you a hint what we will be talking about in Intranet 2.0 through the following example.
Serena Software, a vendor of enterprise change management software having employee
strength of 800 Facebookpeople and working from 18 different countries across the world, has replaced its traditional intranet with Facebook as a front end linked to a low-cost content management system behind the firewall. According to the Company President and CEO, Jeremy Burton, the company organizes Facebook Fridays and encourages employees to find fun and personal connections in the work place.
![[Post to Twitter]](http://bhopu.com/wp-content/plugins/tweet-this/icons/tt-twitter4.png){kind=icon}
A very familiar term ‘Viral’ most of us encounter as ‘viral fever’ but not many know this term has a more dominant meaning when used with ‘Marketing’. Every organization crawling on the web today wants their brand to me recognized, their marketing message to be passed along willingly and convince people for their product. But how is all this possible? The Answer is VIRAL MARKETING, VIRAL ADVERTISING VIRAL PROMOTION. 
In my last blogs we discussed the shift in Web and also the Web 3.0 Technology. So as a final point what do we expect from this New Generation Web? It wont surprise me if Web 2.0 just turns out to be a stage making way to a much more mature and durable Web 3.0 is going to deliver a new generation of business applications Web 3.0 era. Over a couple of weeks I have been reading articles and trying to analyze key characteristics of Web 3.0, using a lot of company examples like 
With the world hopping on the Web 2.0 bandwagon, your not alone thinking of how to make a difference in the Web 2.0 Marketing approach and exercise this ubiquitous inflatable term in the best possible method. If you don’t care enough about Web 2.0, you might skip this article, and if you do you likely to spend some time learning about it. So read on, because we’re going to talk about the dos and don’ts of Web 2.0 Marketing. With every company on the web targeting on Google ranking, we can see this art of marketing heading nowhere. But the way content is changing on Web, I’m sure the manner people interact is highly affected. Given this time I shall share my personal list of Web 2.0 Marketing “Do’s and Don’t’s. 
Most of us must have become aware of companies these days making an attempt to craft some very remarkable offerings in the social Networking Space. Majority of businesses believe that social networking will infuse their practices with everything around. You take my example; I must have signed for more than 20 social networks and member of different Web 2.0 community groups. In the last few months I have been keeping track of the apparently never-ending flow of news and blog coverage about 
For those who looking ahead to see the next Web 2.0 trend in the industry after social networking sites like 
During the early years of Web, it was all about feeding content and syndicating content. But today, instead of applications being fixed in a single URL or in your desktop, they live in a cloud, are portable and embeddable. People are actually taking this a step further, putting things on top of each other, inside each other, etc. Given this, there are many roles you can play in this new ecosystem.
Today we are all familiar with the power Web 2.0 holds. In this new era of Web 2.0, it’s no longer enough just to have a website, one has to have a leadership thought, insert themselves in a conversations with their users. For example: Any product’s rumors in the market like quality or service can be sorted out by one blog coming from the CEO on web.