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Out comes a new search interface/algorithm set/a real new search engine from Microsoft. Slated in as the “next big thing in search” may be just after Wolfram Alpha, searchers are getting a new option to search on. Will it be exciting? Will it satisfy users’ queries in a better manner? Let’s have a look whether Bing is a bang or just its alternate meaning – a heap of pile.

In a hasty move, Microsoft launched its official search engine christened as BING. Although the company announced that the new search engine will be made available by June 3, the full-fledged unexpected release of the beta version of the search portal has left industry analysts amazed. The question on everyone’s mind is – why Microsoft launched Bing two days prior to the officially announced release date? But there aren’t any answers.

Whatever the reasons are, the fact is that Bing is here to make a bang and challenge the supremacy of the search giant i.e. Google. Moreover, in the near future it is going to replace Live which is at present the main search engine of Microsoft. Additionally, those who are contemplating Bing to be a Google killer kindly reset their expectations. Microsoft too has stated that it’s a fresh (re)start for them in the search domain and the improvements will continue to be rolled out. It looks like they are in no mood to dethrone Google, at least not right now. As far as the name is concerned, Bing is definitely a better name than “Live Search” as we all know that whatever results search engines display are not live but an assortment of their huge database. Read more…

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Google Searchology has become kind of an annual event which is used to showcase the search related products and enhancements the Internet giant has to offer. In the preceding two years, Google used it for showcasing Personalized search and Universal search enhancements. On May 12, 2009, the search giant organized the event to introduce three new features for its search:

1. Refined search options
2. Google Squared
3. Rich Snippet

The guest speakers were:

1. Udi Manber, VP, Engineering (Core Search)
2. Patrick Riley, Software Engineer
3. Scott Huffman, Engineering Director
4. Marissa Mayer, VP, Search Products and User Experience
5. Nandu Jankiram, Associate Product Manager
6. Alex Komoroske, Associate Product Manager
7. Kavi Goel, Product Manager
8. John Taylor, Software Engineer

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Just like me, not many of us would have heard of this new video search engine Truveo. AOL/Time Warner has launched a video search engine called Truveo to crack Google for advertising dollars and search dominance. This is one area where I expected Google to pioneer and excel, but they’ve fading under their own weight. Any attempt to search for video at Google will only return results for Google Video and YouTube, not video on the Internet at large. Read more…

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