Lets begin with the basics first. Internet advertising is simply branding your project using the strength of the World Wide Web.It is somewhat different from TV or Print advertising. Read More

Why Internet Advertising?
The web market includes micro, home-based, and small and large business organizations that are interested in tapping into a potentially huge market.An online advertisement allows the business owner to reach this market using only limited resources.Most important of all, this market is growing all the time. It is on the cutting-edge of technology with thousands of Web sites being created and placed on the Web daily throughout the world. Most companies have turned to the Internet to serve their advertising needs.It is the most efficient, cost effective method of advertising since the introduction of television. The notable difference is that your Web site remains on the Internet advertising your company indefinitely.There are no limited advertising time frames.

Colours of Internet Advertising
Internet advertising comes in a variety of colors that enable you to reach to a wide class of customers halving specific requirements, interests, purchasing capacity, knowledge across different demographics through out the world.These are some of the most popular types of internet advertising:

 

The Good Old Banner Ads
Banner ads are usually relatively simple pieces of HTML, generally rectangular in shape which may considerably vary in appearance and subject matter, but they all share a basic function: if you click on them, the Internet browser will take you to the advertiser's Web site.Studies have shown that banners are terribly good at generating traffic through click-throughs and have a powerful branding effect.But bear in mind that banner ad content should be in sync with the site content and the taste of the visitors visiting that space.

 

Mailing Lists & Newsletters-The easiest One!
So often you would have used this application without realizing its power.Mailing lists and News letters are one of the best and easiest ways to effectively brand your product across specific demographics targeting people who really are interested in knowing about your product and purchasing it from the market.

What about Sponsorships!
Sponsoring on internet is bit similar to sponsoring on television.You can sponsor a particular section/page of the website and project your brand strongly by integrating into brand elements along with the content of the website.Or you can sponsor a particular page saying,” This Page is sponsored by…” and showcase your brand more prominently.The main advantage of sponsorships are that they are more target specific as you already have an idea which class of consumers will visit that page or particular section.

Need a Break? Interstitials!
Interstitial ads (interstitial means "in between") are a way of placing full page messages between the current and destination page during file downloading. Interstitial messages, like TV commercials make viewers a captive of the message. Typical interstitials last ten seconds or less. That's five to ten seconds of doing nothing but looking at the ad.

Interstitial reminders would be placed between your main page and your most popular secondary pages. Through sensory input-filtering, your clients may miss the banner ads, but there is no avoiding with Interstitials. Care should taken that it is not over done or they will be annoying.

 

Flashy, Vibrant and Eye Catchy- The Rich Media Advertising

With Java and Flash becoming the norms of the modern day advertising, a large of ads are designed in rich media format with sound files and videos. These are more entertaining and cast a strong image of the product in the mindset of the viewers. Organizations like Nike,Adidas,Reebok,Levi’s are using these ads more frequently.

Searching...Searching...Searching..Found! Keyword Advertising

Sometime when you search for a particular term in the Google, you will notice an ad displayed at the top of the search result. This is what keyword advertising is all about. It is quite an effective means of promoting and selling your product. You just have to pay the search engine, directory or site for having your link/ad displayed at the top of the results page when the particular key word is searched. But there is a catch, higher is the popularity of the word, higher is the cost.

The New Age Specials- E-Coupons/Digital Coupons
Digital coupons are electronic twins of the usual paper coupons that we have been using for ages. Also called e-coupons, they offer you special deals for e-commerce purposes. But they are still in their infancy and still a lot has to be done.

Heard the punchline of latest NIke ad? “Stop talking, start doing”. This is the what it says. So start working on your online advertising strategy by using any or all of the above advertising methods that best suits your business requirements and budgetary constraints.For further information read our previous stories on Internet Marketing and Advertising.