E-mail Pitching

autoroute à emails...
Creative Commons License photo credit: Mzelle Biscotte

All of us know that face-to-face interactions though preferable, are not always possible. Therefore one goes for ‘email pitching’ – the written form of pitch.Investors are overloaded with a huge array of emails and to get their attention you should craft your email in such a way that you hold the interest of the reader.

Be sure that you make the same effort with an e-mail that you would in a face-to-face meeting. E-mail pitches should be formal and professional.

Below are some tips for writing a pitch letter via email;

1. Understand your audience and make sure you know who the recipient is

2. Include pictures and images to make it more visually attractive. Don’t forget file size limitations though

3. Have a signature with all possible information – email, Twitter account, Skype name etc.

4. Be precise in your emails. Emphasize on meeting up and follow up comments. 

For more insight to this matter, have a look at this post on RWW.

attachments like resumes and press releases are sometimes appropriate; you should give a quick introduction to yourself at the beginning of an email.


  1. Jack

    Excellent Post!!

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