photo credit: Johny hanging head down from the tree

You know you need to write a ‘killer’ press release when launching your startup. As a startup entrepreneur you already know that a press release is a major PR strategy (and probably the first one) and should be written immaculately.

Here are a few tips on how to write an effective press release for a business launch:

1.Visit press release sites such as prlog.org, openpr.com, prnewswire.com and pr.com etc and see the way other press releases are written. It will help in grammar, punctuation and formatting.

2.Write a headline which conveys your message directly (avoiding ambiguity). Don’t over-think

3.The important information should fit into the first paragraph and your website name should also be mentioned here

4.Make the press release interesting, use quotes and avoid jargons

5.Make someone else check your press release before publishing

Remember to follow the general SEO tips such as anchor text, keywords & NOFOLLOW tag etc. And of course leverage social media platforms to make your release viral.

For more information on this, please read this post on StartupNation

As you’re writing, think about the key elements that your audience will find interesting. Focus on the benefits,