Startup Tip: Video Marketing Strategy
The best way for a person to remember something is to have a ‘visual aid’. I believe most of us are visual learners. I would definitely remember a face but not a name.
How can businesses use this concept to market their products/services in the online world?
Through Video Marketing – quality video content which is correctly tagged, distributed at the right places online and shared via social networking sites has tremendous power to reach wide audiences globally. Complex ideas, thoughts and emotions can be communicated easily through viral videos. Two distinct advantages from a marketing point of view are; visual aid advantage which engages more users and the power of a video to engage in search engines. So videos don’t only influence customer buying decisions but also boost your visibility on search engines.
The phenomenal rise of “how to” concept has given video marketing an extra push. People who want information actively search for this type of content. People who have the information and who want to share it for free can form a video and distribute it online.
There are various online video sharing platforms with YouTube undoubtedly being the most popular one. YouTube is the third most-visited site on the internet which receives over 70 million unique visitors a month (and the number keeps rising). And it also appears in Google search results – what else does an online marketing strategy want?
Other sites such as Vimeo, Justin.TV, Blip.tv, Photobucket.com, Viddler.com & Ecorp.tv are also good for distributing and sharing videos.
The whole idea of making a video and distributing it online can be quite intimidating but an advice here is - just do it. Video marketing can be very effective and it will definitely be the new marketing for 2010 with many companies adopting it already.
A video marketing strategy can be ideal for your startup as well – it’s cheap, helps in search engine rankings and has a viral tendency if correctly made and distributed.
For more information regarding this we suggest you visit StartupNation Blog
It’s my opinion that not having a video presence in 2-5 years will be like not having a web site in 2010!
So true. And that is why YouTube is such a big, big hit. A lot of enterprising people have to turned to it to sell their products/services.