photo credit: woodleywonderworks

So you create a Facebook Fan Page and have 200,000 fans in two weeks. How do you get the benefit out of this? Well this is a 100 percent opportunity to become an ‘entrepreneur’ (in good faith).

The dilemma is – can a famous Facebook page become a real startup?

We have two kinds of people here;

1.Intentional – who form a Facebook page or open an account with Twitter before launching a website (bona fide startup.

2.Unintentional – who form a Facebook page, get massive number of fans and then decide to launch a website with the same idea

In both cases, the biggest question is whether the popularity of a Facebook Page can be easily harnessed to build a standalone website. The obvious advantage is that Facebook has a huge number of users who are very active (Trust me – Facebook is extremely engaging). If a user becomes a fan of your page, then updates you post on your page will automatically show up in the user’s profile. Building an audience through Facebook is comparatively easier.

Now the problem is that users might be reluctant to visit your website when they can get all updates from Facebook (user friction)

It will be a long way before a Facebook page can turn in to a sustainable and profitable business.

Econsultancy explains the topic elaborately in this post by citing an example of Secret London

As a standalone website, Secret London will have to convince its users to visit and use yet another website. That means far more

PS: My friend launched a Facebook Fan Page yesterday and has above 300 fans already – she is already thinking on the same line