I believe that since you’ve actually come up with a thought of launching a Startup, you do have a magnificent idea and have done all the research around it! And why shouldn’t you? After all, your dream will materialize through your Startup venture. It definitely deserves all the attention and effort.

But don’t forget that no matter how ‘unique’ your idea is, there is always enough competition in the market to pull your startup down. How will you deal with this competition ultimately determines your future in the industry. Customer Service, Convenience, Experience, Economic rates – all of them are offered by mostly all the businesses today!

That’s why the best way to drive people to buy from you is offering something that they can only get from you and no one else. The Marketers call it USP (Unique Selling Proposition). Ask yourself “What is different or better about the products or service my startup has to offer?”

The article below outlines a few steps a startup can take to identify a ‘Killer USP’ and stay ahead of competition:

http://www.startupnation.com/articles/9485/1/unique-selling-proposition-transform-sales.htm

In other words, you need to spend some time looking at your competition. Because it’s impossible to know what makes you unique when you don’t know what anyone else is offering.

Unfortunately, many entrepreneurs find it difficult to find a USP for their business because they’re so involved in it that they forget the real world realm. Define your features and benefits, define your target audience, know your competition and write your USP.