Google wants the Best and not the one pretending to be the best. Obviously, this is being said in context to the relevance and popularity of the websites that get ranked for searcher’s keyterms. Obviously, as a business owner, you are looking forward to getting among the top 10 ranking for the keywords of your choice.

Link building is an ongoing struggle between the two sides with different motivations. On one hand there is a business owner or an SEO who wants to raise the rankings for a keyword and on the other hand there is an army of able search engineers who work constantly on negating and neutralizing any efforts that the search marketers might be using to influence the popularity part of the ranking algorithm.

With links becoming the deciding factor on “who ranks where” on the SERPS, companies are willing to shell out huge bucks just for getting the top 10 rankings. All points such as buying mindshare, building a brand, purchasing advertising are being done with the primary green reason. Green here refers to the Toolbar PR score and not to the environment friendliness of these links.

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You know your website needs a revamp and a new web 2.0 look and feel. Probably, you are no longer that “very small business” but have qualified to become a small business.

Yes, businesses grow over time and they need to communicate this to their clients, channel partners, media and to the trade associations. All this helps them gain a better position in the eyes of all those who might positively or negatively affect the business.

1. Communicate what is new and what is important - These two may not always be in consonance with each other but you need to tell the most important things that seem to be happening at your company and that too in a reverse chronological order with the newest items listed first. First things that come to mind are the recent products and services added to your portfolio, the growth in number of employees or the counties/states that you represent in and may be signing up of new clients and business channel partners.
2. Your audience and your objectives - Know the likes and dislikes and craft your website redesign strategy around it. Also, never loose the focus of what it is that you wish to accomplish with the redesign. A redesign, just for the sake of redesign is bound to fall flat. Instead, ask questions to yourself as to what you look forward to changing. Are you receiving inquiries that are very small in nature? Do you which to get bulk orders and bigger orders? Do not fix all objectives on one website and all call to actions on one page. Give the command to your users with simple options that are easy to understand and are actionable. Read more…