Growing in this era of stiff competition, where everyone is vying for attention is indeed a tough task. And this is true, irrespective of the field in which you operate. The journey from no one to some one to a known entity involves a lot of methodical preparation, planning and execution. People and companies falter at different levels and due to different reasons. There is no universal factor that makes one successful; the lines are blurring and mind-share is getting limited.

Let us share some strategies and techniques that we religiously followed, with you, which have made our company a well known website design, web development and SEO company. When we started our business almost a decade back, search engine optimization (SEO) was still in its infancy and terms like search engine marketing and social media optimization were not yet conceived. In a layman’s language, the above mentioned terms are just an extension of search engine optimization yet represent an influential medium. I hope that in sharing of our story of discovering and utilizing the power of SEO, SEM and SMO, you can shorten your own learning curve.

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User Interface is the most important aspect of that killer web application,  the deployable software product or teh website that you’ve just released. The technology component, proper marketing and beautiful packaging often take a backseat when it comes to website  user interface. User interface is the first thing that users come across and is that aspect that can make or break the version 1x of your software. Read more…

I swear I am not talking about search engine optimization of a food joint or a restaurant. Nor am I interested in SEO for cows. The title is just an adaptation of the proverb – “sacred cows make good burgers”, which means that commonly held beliefs when broken, yield good results.

There are numerous blog posts each day on hundreds of SEO blogs that discuss what to do and what matters when in comes to ranking in the top 10 results in Google. But a lot of misconceptions float in the minds of small business owners, especially in India and other Asian countries, which have heard about the concept of SEO or Search Engine Optimization and have heard about meta tags!

Let me try to clear some of the misconceptions that are important if you are serious about making a mark online

• Meta tags – The dodo was a flightless bird and the meta tags are flightless SEO entities when it comes to using them in 2009. They are NOT important from search engines perspective. The only advantage that you get by a properly placed meta description tag is that search engines use them as a snippet of text when your page is displayed in search rankings. If the keywords that the user has typed in her query are found in your meta description, they are highlighted and if the meta description is formatted well, it helps build a well sounding logic which increases the chances of your results getting clicked on the SERP (search engine result page).
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