Just like me, not many of us would have heard of this new video search engine Truveo. AOL/Time Warner has launched a video search engine called Truveo to crack Google for advertising dollars and search dominance. This is one area where I expected Google to pioneer and excel, but they’ve fading under their own weight. Any attempt to search for video at Google will only return results for Google Video and YouTube, not video on the Internet at large.

Talking about this new search engine, I’ve been eagerly following the blogs on Mashable. Check the recent blogs and you will trace this very cool news on Truveo. It’s basically a simple video search engine — as are Yahoo!”s Video Search and Google Video (Truveo’s only two major competitiors). I have to say, after a bit of here and there, I like it.

First of all, the thing that drags me to it is the clean, intuitive interface (I personally think Google’s a bit too clean and Yahoo! too cluttered). They have categories, including top picks, news, sport, entertainment, and recently viewed. And one more thing I like about Truveo is their advanced search feature — from what I can see, neither Google nor Yahoo carry such stout options.

‘Show details’ - this is my favorite feature. Sure, you get some details in the result itself, but with a simple click on “show details,” you’ll be quite amazed as to what you get to know about the video. For the most detailed video I could find (details vary on the video clip):

Runtime, Author, Genre, Category, Copyright, Country, Language, Host Site, Produced, Found on.

Pretty impressive, one would say.

Do you guys know Yahoo accepts video submissions through media RSS, Google direct uploads and separate submissions for the major producers, but what about Truveo? Worry not. If you go to the bottom of their ‘About’ page, you’ll notice they accept videos as well — through media RSS — a big relief.

Overall, I unexpectedly find Truveo much better in some ways to its competitors. Of course, it lacks some of the main features such as the file size of a result and can be quite irrelevant at times (Yahoo!) but apart from those, I quite like it. Heads up to the Truveo team for their awesome product, but only if they include Blogs as well, I’m sure if they do they can evolve as a true Web 2.0 search company.