Did you ever think that Skype would make the single, most successful online communication tool?

The answer to it is very simple - A great product backed by even better marketing (effective use of website to position and promote their services).

Just like many other Voice Over Internet services, Skype queued the competition. Another product pitted at a customer who has more choices then ever and can has the flexibility to move from one product to another in a matter of time.

In such a market scenario Skype came up with a simple product that solves an average consumers needs. Talk … Talk and Talk… the fact that it was soo simple to use added to its adoption and huge success.

However, what is helping Skype move to the next level is no longer the product or its simplicity but the brilliance of its marketing team.

Skype grabbed the relevance and importance of its website and made it simple and user-friendly focusing on the information they would provide to their audience.

They added a forum to involve people to discuss ideas and views on how the product can be evolved.

Once the product had been well recognized they started using their website to sell other value added services. All done gradually and systematically - keeping the customer in mind.

The latest idea - to put customer success stories and Skype share are again examples of simple marketing ideas that can help promote a brand and in turn, involve the end user.

Therefore, if we analyze, Skype did not do anything unique or spend millions in marketing - they used simple ideas that people like you and I can adopt towards our product or business.