I won’t say that Facebook is the next Google. It is a whole new religion- not just a space copy for people. The first thing to check when one gets online in the morning and before they go to bed. It’s addicting no doubt.

I recently signed in and just can’t stop exploring it. So many features, such a classic layout, the navigation is very well made too. There are loads of opportunities there for the smart marketer.

• You can build, or hire someone to build, little applications that Facebook users can add to their own Facebook pages. Custom applications can ‘go viral’, passing from user to user, very quickly. If a user adds, say “Trips” to their pages, then all of their Facebook friends will see that one of their friends is now using the same application. They, in turn, may use it. After that, their circle of friends see it and do the same, and so on.

• Blog import: You can import your blog to Facebook and then anyone in your Facebook circle of friends will see it.

• Rubbing elbows: The site offers a lot of opportunities to network and connect with lots of players in their given industries.

Learn about Facebook, folks. Sign up today, and spend a few minutes playing with it each day. It will pay off in the long run. Even if Microsoft buys them, this site has dug in its feet deep as a networking and marketing tool.